Made to Stick

Posted March 1, 2008 in Communication, What We're Reading

By: Chip Health and Dan Health

Reviewed By: Glain Roberts-McCabe

The Premise: Why is it that some ideas stick and others die before they even hit the boardroom table? Brothers Chip and Dan Heath explore the concept of “stickiness” (drilling down into some of Malcolm Gladwell’s Tipping Point territory).

The Bottom-line: Getting your point across clearly and with staying power has probably never been more challenging than in this age of “communication abundance”. Made to Stick lays out the 5 factors that make a message “sticky”: SUCCESs – Simple, Unexpected, Concrete, Credible and Storytelling. Think of it as a roadmap for increasing your odds of being not only heard, but remembered. Definitely worth the read… especially for leaders trying to drive big picture results. Eliminating your own “curse of knowledge” and getting your message back to basics will ensure your team understands and embraces the goals.


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