Jaspreet Sandhu

Loyalty and Engagement Leader at TIFF

LEADERSHIP ROLE

I work as the Director of Loyalty and Engagement at the Toronto International Film Festival (TIFF) leading supporter journey at the world’s largest public film festival. I’m responsible for ensuring the sustainability and growth of TIFF’s loyalty campaigns for email subscribers, members, grass-roots donors, and operations – having raised over $20M throughout my career at TIFF

FAVOURITE THING ABOUT LEADERSHIP

Coaching and seeing people realize their potential (whatever that means for them). I love to see them develop confidence in areas that may be challenging to begin. It’s incredibly rewarding to see someone engaged with work that connects personal and professional values. I love being able to return time to people so that they have healthy work-life balance and relationship.

HOW YOU RECHARGE

Painting  portraits for friends and family. Music, reading, writing, watching such bad TV that it’s good. I’ve been trying to go to the gym to build muscles. It’s sort of working.

LEADERSHIP ANTHEM

Lupe Fiasco’s Superstar!